Shopping in Taroudant

Long-standing Amazigh crafts in Taroudant

Artisanal shopping in the streets of Taroudant

Do you have a double passion : discovery and shopping ? In Taroudant, in addition to the typical handicrafts of the region, you’ll have the opportunity to discover the most popular symbols of Moroccan tradition : argan oil and saffron, often called "red gold" because of its color.

Admire the multiple small treasures that you can find there, such as the handicraft that is preserved thanks to Amazigh know-how. You can see this by observing the jewellery or the many silver objects such as daggers or ceremonial rifle butts on the stalls. The "Roudanaises", inhabitants of Taroudant, proudly wear these jewels every day !

Go to the tanners' souk and watch the craftsmen turning the skins in an eco-responsible way, into handmade bags and shoes. Handmade woollen carpets with geometric designs will impress you !

Uncover some of Taroudant's natural resources : from the famous argan oil, for food or beauty care, to one of the most fragrant spices in the world : saffron.

Don’t hesitate to have a conversation with sellers, they will be delighted to share their secrets with you !