Morocco, Land of Football

The Expédia trophy for the best digital campaign, awarded to the ONMT for its campaign « Moments in Morocco »

Culture Awards Excursions
08 March 2019

Like every year, Expedia World Group has chosen the best digital campaign for the Europe, Middle East and Africa region. The Moroccan National Tourist Office, with the digital tourism campaign « Moments in Morocco » won and the trophy was awarded to the Director General of the ONMT, Adel El Fakir, on the Moroccan stand.

A simple but winning concept. The campaign, launched in 2018, was conducted in partnership with Expedia, a leading site in E-Tourism. 3 German, French and British influencers travel through Morocco and tell in words and videos their experiences. The content produced then fed 3 English, French and German microsites dedicated to the campaign highlighting in a playful and interactive way the themes of culture, nature, gastronomy, well-being, relaxation and animation.

The objective is to inspire visitors to Expedia's digital platforms by presenting the different tourist destinations in Morocco. The campaign includes a marketing plan, a massive presence on social media and Expedia's sites in the main markets.

To date, still online, Moments in Morocco has recorded more than 2 million views on the different platforms of the Expedia group's sub-brands with an average time of 3 minutes spent on the pages of the campaign.