Wellness-related travel to the Middle East and North Africa (MENA) continues to grow significantly. Morocco is on the podium in the wellness tourism and thalassotherapy markets in MENA countries.
The World Wellness Institute (GWI) has published a report in which it stated that Morocco is in 2nd position, behind the United Arab Emirates, with 2.5 million entries and revenues of around 1.55 billion dollars. This report also specifies the existence of 11 thermal springs, which is one of the biggest strengths of the kingdom.
Morocco also wins third place with 1785 open spas and revenues of $244 million.